If the lead checks "YES" then the advertiser would get paid for this email address co-reg as soon as the lead submits the form. This could likely offset the cost to the advertiser for the lead and essentially they just got a free lead and can market to this person forever. The 3rd page in the path would include more intelligence gathering about the lead to email address ultimately send them to the final landing page with more CPA offers or affiliate offers. So the third page could have a question and answer and based on the answer the user clicks on, it would send them to an appropriate landing page with email address another CPA or affiliate offer, or several offers. So here is a sample path the lead follows:
Your Affiliate Traffic Lead lands on Advertisers Page Lead enters Email (you get paid maybe %80 - %90 of the time due to scrubbing) Lead is asked for more info and co-reg offer check box Lead is sent to email address short survey Lead is sent to an appropriate landing page with affiliate offers based on previous answers Lead is sent several follow up emails Lead is sold to other company As you can see the advertiser has plenty of opportunities to make much more than $1.50 off of that qualified lead. Also, most advertisers actually scrub leads in the back end meaning they don't pay email address you for them! Where do you fit in & should you make your own email submit offers?